MESSAGING
The key to destigmatizing abortion lies in the framework by which we understand and discuss it. We have developed a training curriculum on Embracing Abortion Positive Messaging that we are running in partnership with other nonprofit organizations and mission-aligned companies. This training educates about abortion, expands the lens through which we view abortion, and ignites peer to peer conversations reframing abortion discourse.

LEGISLATIVE ADVOCACY
The most influential legislation is passed at the state level, but the ‘pro-choice’ movement has been on the defense. In the post-Dobbs era, we must ensure that every abortion-friendly state is an access sanctuary. We will lobby for abortion positive legislation that expands abortion access and protects abortion seekers, providers, and abetters.

ACCOUNTABILITY
Our fight to keep abortion stigma out of progressive discourse is two-fold. Through the press and social media campaigns, we will hold so called “pro-choice” politicians who continue to pander to anti-abortion talking points and use stigmatizing language accountable. We will also conduct market research to identify and call out corporations who pledged their support for abortion following the Dobbs decision, but have failed to live up to their promises.

NARRATIVE CHANGE
Spreading our messaging of active, intentional destigmatization through abortion positivity in the media is itself programming. With social media, influencer collaborations, podcast appearances, traditional media, merch and more we are showing the ‘pro-choice’ public, who has been indoctrinated by abortion-negative messaging, that there is another way.